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Arrow Reprographics, Inc.

Rebranding a 35 Year Old

Print Shop

2014  |  Owner, Designer

Arrow Reprographics, Inc. is a print and design company in Dallas that has operated for more than 35 years without a unique identity.

When I took over the business, I designed a brand that reflected the company's traditional values with a more contemporary feel.

Business Objective

Create a new brand that is both recognizable and reflects the values of the company.

Design Objective

Rebrand the company to reflect the new design service while offering a modern look and feel.

OLD MEETS NEW

In 2014, my sister and I took over my father's printing company after his sudden passing. To preserve his legacy, we wanted to revitalize his brand and incorporate the very things he loved about his work.

We started with color.

When I was creating the logo, I wanted it to live without the wordmark and be immediately recognizable. I used a combination of arrows, transparencies, and an extensive color palette to really bring home the print and design theme. If you've ever dealt with traditional printing presses, then you know what it's like to have ink everywhere.

Our new brand helped us transition from my father's traditional past into a more modern and contemporary future. The new branding also celebrated the design side of the company which we added as a new client service.

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