Johnson & Johnson

Researching the Motivations that Drive User Confidence in the Operating Room

2011  |  Design Lead

Hip replacements are often considered "dark magic" since they rely heavily on tactile feedback and experience. I drove a personal project to discover what underlying motivations enabled higher confidence in the operating room.

This project focused primarily on Research, Data Collection, and Data Analysis.

Business Objective

Conduct research to identify the root causes for surgeon confidence while conducting surgery.

Design Objective

Objectively measure subjective and qualitative data using comprehensive research methods and data analysis.

CLEAN SLATE

At Johnson & Johnson, one of the first personal projects I drove was a clean slate review of our total hip replacement system to discover the motivations that drive confident surgeons.

 

Hip replacements have often been called "dark magic" because in a majority of cases, surgeons implant the prosthesis using their prior experience and personal touch. It's not uncommon to hear a surgeon say, "It feels right" during final implantation.

 

Teaming up with our intern, we were determined to discover what these confidence metrics were and how we could design solutions the enabled better and higher confidence among all our users, especially the less-experienced.

PHASE 1: DATA COLLECTION

After our preliminary research, we incorporated the double diamond strategy in order to focus on our top insights.

PHASE 2: DATA ANALYSIS & FINDINGS

PHASE 3: IDEATION

Utilizing several design strategy methods, we focused on the areas that would provide the largest improvements as well as areas that the company wanted to invest resources into. From the discovery phase, we quickly moved into the ideation phase where we came up with several patented ideas.