Redefining the Crutch
2015 | Design Consultant
I was a design consultant on a medical device project for a new collapsible crutch. The current design had quality issues and lacked a unique visual brand language.
I was able to provide insights and direction on human factors and industrial design.
During my MBA, we formed a team to provide consulting services to companies connected to the McCombs network. The company we served was Origen Biomedical, a medical device company outside of Austin, TX.
They have a product called Crutch that utilized a patented collapsible design which no other crutch in the market could match. However, even with this unique feature, their sales were still flat so they sought for our help.
In addition to several design recommendations, we analyzed their financials and concluded that they were pricing Crutch at too high of a price point. We ran their finances against a price sensitivity analysis as well as forecasted their sales based on competitor market prices.
By lowering their price point, making design changes at no additional cost, and optimizing their marketing budget, we predicted an almost 200% increase in sales.